2/18/10: Revitalizing and Relaunching Your Brand from the Inside Out

The Akron Canton Chapter of the American Marketing Association presents “Revitalizing and Relaunching Your Brand from the Inside Out.” Join us on February 18^th as guest speaker Peter Gerber gives an expert road map on relaunching your brand to reflect who you are, not who you want to be. As well as the importance of keeping your image attractive to existing core customers, while attracting new ones.

In this session you will discover:

* Why brand is more than just visual

* How brand works as a whole

* Defining your brand

* Strategizing for your brand

* Building a winning team

* How to create a real competitive advantage

* Improving stakeholder interaction with your brand

 Peter Gerber is the Global Branding executive at Eaton Corporation. Mr. Gerber is responsible for the strategic positioning of the Eaton brand and its product lines, related to business to business marketing and communication activities as well as the continued management of the company’s brand building capabilities.

If you prefer to pay your registration fee with a credit card, please do so using the electronic invite. Cash or check only will be accepted at the door.

 When: Thursday February 18^th, 2010 5:30 PM-8:00 PM

Where: The Mustard Seed Market and Café- 3885 W. Market St. Akron OH 44333

Fees: AMA Member $25.00

Non Member $40.00

Student $20.00

Click Here to Register Now