|When:||Back to Calendar October 30, 2012 @ 5:30 pm - 7:30 pm||Where:||Taylor Institute of Direct Marketing (Fifth Floor Polsky Building - Downtown Akron)
225 S Main St
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|Cost:||$30 Non Members / $15 Members / $5 Students|
This month, we’re excited to have Joe Pulizzi as our featured speaker. Joe’s presentation, entitled “Good to Great Content Marketing – 5 Strategies Used by the Great Content Marketers” will help any marketer who is looking to expand their knowledge of content marketing strategies and become more valuable.
About the Seminar
The State of Content Marketing 2013 – Content marketing expert Joe Pulizzi will review the full results of the CMI/MarketingProfs annual content marketing benchmarking study, which will include trends and best practices for this year and beyond. Joe will also include what marketers need to keep in mind over the next few months and what marketers need to be aware of now to be successful in the future.
About the Speaker
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute (a division of Z Squared Media, a 2012 Inc 500 Company), which includes the largest in-person content marketing event, Content Marketing World as well as Chief Content Officer magazine, the leading magazine for content marketers. Joe is also co-author of Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.
Awarded “Custom Media Innovator of the Year” by American Business Media, Voted Who’s Who in Media Business by BtoB Magazine, Folio: 40, and recognized as the Most Influential Content Strategist via Lavacon, Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it.
Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.
JOIN US FOR THIS EVENT – REGISTER BELOW!