Akron Canton AMA

Pinterest Brand Engagement: Best Days and Times to Pin

Akron-Canton AMA — Fri, 17 May 2013 12:32:28 +0000

Unlike Twitter and Facebook where brands drive engagement with their content through official accounts and pages, 70% of brand engagement on Pinterest is generated by the community itself according to a new report by Digitas and Curalate. The study, which analyzed nearly 10 million pins specific to the fashion/retail, automotive and electronics industries, also found that the best day/time to pin for optimum community engagement varied by topic/industry.

Avoid These 7 Deadly Sins of Digital Marketing

Akron-Canton AMA — Wed, 15 May 2013 12:24:04 +0000

Wieden + Kennedy’s partnership with Vimeo for Old Spice. The Milwaukee’s Best viral video featuring Will Ferrell. Oreo’s Super Bowl Twitter takeover. If only all brands made such contemporary and edgy digital content. Unfortunately, they don’t. No doubt, digital drek is common, but fear not! If brands avoid these seven deadly sins of digital, they’ll be well on their way to success.

What to Do When Customers Trash Your Brand Online

Akron-Canton AMA — Mon, 13 May 2013 12:07:39 +0000

Social media has opened up a whole new world of opportunities to engage with our customers like never before. We openly ask for their feedback and opinions on our brands, products and marketing programs. Of course, asking those questions can be like opening a can of worms. Many times that commentary is inspiring, as brands look to continuously improve. Other times, though, it can be potentially damaging to the brand. So what’s a brand to do when consumer engagement runs out of control?

10 Ways To Build An ‘Idea Factory’ Within Your Organization

Akron-Canton AMA — Fri, 10 May 2013 13:03:49 +0000

When it comes to problem-solving or solution building, your employees are your most valuable asset. A well-designed ideation platform can help empower anyone to submit an idea, everyone to comment and refine an idea, and holds the decision-makers accountable for acting on ideas until they are implemented or deferred. Here are few best practices to tap into the collective intelligence of your idea factory.

4 Essential PR Rules For Business Survival in the New World

Akron-Canton AMA — Wed, 08 May 2013 12:29:13 +0000

The Internet has killed the ability to fly under the radar—and social media has hammered the final nails in the coffin. It’s a lesson all businesses and organizations need to accept and digest. In our modern world of online videos, social sharing and instant news, businesses need to change the way they operate and communicate. Follow these essential rules for business survival in our hyper-connected landscape.

7 Simple Social Media Moves That Work

Akron-Canton AMA — Mon, 06 May 2013 12:24:05 +0000

Dave Kerpen, chairman of Likeable Media and now founder of offshoot Likeable Local, has a few things he wants to get out of the way. First, social media is not free. Second, it won’t bring you immediate results. And, third, it can’t make up for a bad product or service. If you can cope with all that, you’re ready to learn how—and why—Kerpen still recommends you get involved.

How to Turbocharge Your Content Marketing Machine

Akron-Canton AMA — Fri, 03 May 2013 12:51:53 +0000

Content marketing is not rocket science, but it can appear so in the absence of a clear-cut strategy. It is all too easy to produce a piece of content and not really have a clue about where to place it to maximize its potential. Without thorough planning, your content marketing machine will be firing on three cylinders instead of being the turbocharged V8 behemoth that it could be! Here’s how get your content marketing racing like a well-oiled machine.

Coke Gets Personal by Putting Consumers’ Names on Packaging

Akron-Canton AMA — Wed, 01 May 2013 12:52:56 +0000

Coca-Cola is launching its “biggest ever” summer campaign, replacing its branding with 150 of the UK’s most popular names across 100 million packs, as it looks to reverse a period of slow sales growth and drive positive uplift in to brand perception. The on-pack creative also features the hashtag #ShareACoke, encouraging people to tell their friends about their discovery online. The bottle roll-out will be supported with a fully integrated marketing campaign from May, which includes a TV ad that will feature young people telling stories about people they admire and are inspired by.

When Promoted Hashtags Are Campaign Killers

Akron-Canton AMA — Mon, 29 Apr 2013 12:42:31 +0000

No matter how lofty a brand’s goals are when it uses hashtags, there are always individuals ready to use them to drag it into the gutter. McDonald’s is on its second go-round with promoted hashtags gone awry, this time with #UnwrapWhatsFresh. McDonald’s isn’t the first brand to have its hashtag hijacked, and it certainly won’t be the last. But do these media “disasters” make promoted trends and hashtags unwise or risky investments?

5 Steps to Improve Your Marketing to Generation-Y

Akron-Canton AMA — Fri, 26 Apr 2013 11:05:41 +0000

Generation-Y is the first generation that grew up with the Internet, and these Millennials are used to having everything at their fingertips. They are pragmatic, connected, bold, and eclectic. Based on interviews with 21 global marketing executives from various companies and industries (including Converse, Heineken, Abercrombie & Fitch, BBC, Microsoft, and Reckitt & Benckiser), here is a five-step plan for marketers to improve their marketing toward demanding Gen-Y customers.